01 / 03 · Free tools
Tools we use every day, free to use on your own.
No sign-up, no email gate. Two of them run entirely in your browser — the data you paste never leaves your computer.
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Runs in your browser
Search terms waste checker
Paste your Google Ads search terms report. See which terms spent without a single conversion, and copy them as a negative keyword list.
Runs in your browser
Ad copy checker
Paste your responsive search ad headlines and descriptions. Character limits, punctuation, capitalisation and claim rules checked line by line before Google rejects them.
NZ market data
Budget planner
Real New Zealand click prices for 40 industries, modelled month by month to the point where advertising pays for itself.
03 / 03
When a tool is not enough
Free account audit
Already running Google Ads? Connect the account and get a one-page audit of the last 30 days, usually within 30 minutes.
Free Growth Blueprint
Not advertising yet? You hear back within 48 hours — capacity permitting, with a complete plan for your market, keywords and first experiments.