Free tools
Tools we use every day, free to use on your own.
No sign-up, no email gate. Two of them run entirely in your browser — the data you paste never leaves your computer.
Runs in your browser
Search terms waste checker
Paste your Google Ads search terms report. See which terms spent without a single conversion, and copy them as a negative keyword list.
Runs in your browserAd copy checker
Paste your responsive search ad headlines and descriptions. Character limits, punctuation, capitalisation and claim rules checked line by line before Google rejects them.
NZ market dataBudget planner
Real New Zealand click prices for 40 industries, modelled month by month to the point where advertising pays for itself.