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01 / 02 · Blog

Blog — growth, in plain language

Essays on AI-driven growth for small and medium businesses — including our experiments, failures included.

02 / 02

  1. 2026-10-16

    How to find negative keywords a click threshold misses

    A five-click rule finds much of the wasted Google Ads spend. In our own account it missed more than half: searches for other companies by name.
  2. 2026-10-16

    Why Google Ads spent more than the daily budget

    Google Ads can spend up to twice the daily budget in one day, but bills no more than 30.4 times it in a month. How the limits work, and how we cap spend.
  3. 2026-10-16

    Google Ads or Facebook ads first? Choosing on a small budget

    Google Search meets demand that already exists. Facebook and Instagram create it. How to tell which comes first, and why a small budget does better on one.
  4. 2026-10-16

    Google Ads clicks but no conversions: five places to look

    Clicks with no enquiries usually comes down to one stage. Five checks, in order: tracking, search terms, click volume, the landing page and the offer.
  5. 2026-09-23

    A failed test isn't wasted money

    Some ad spend never turns into a customer. Part of it bought a clear answer. The rest kept going after the answer was already in, and only that part is waste.
  6. 2026-09-22

    Google and Meta will run your ads for free. What that solves

    The platforms now include campaign automation at no extra charge. It removes a real barrier. Four things it was never designed to do remain open.
  7. 2026-09-22

    Every number in our reports reconciles with the platform backend

    Handing advertising to anyone raises the same question a month later: how do you know the work is being done? Our answer is four layers you can check yourself.
  8. 2026-08-26

    We did the advertising maths for 40 New Zealand industries

    Most businesses quit ads around day 60 — not because ads failed, but because nobody did the maths first. Real data for 40 NZ industries, in a free planner.
  9. 2026-08-22

    Why professional ad management has never reached small businesses

    Minimum spends and jargon-heavy reports follow from the cost structure of labor-based service. AI changes that cost structure.
  10. 2026-08-22

    Why we will never take a percentage of your ad spend

    The industry convention is a service fee of 10-20% of ad spend. It made sense in its era. We charge a flat fee — because the premise changed.
  11. 2026-08-09

    What is actually inside a Growth Blueprint

    Six parts, from website analysis to an executable experiment plan — a section-by-section breakdown of the free Mmedia Growth Blueprint.