Blog — growth, in plain language
Essays on AI-driven growth for small and medium businesses — including our experiments, failures included.
2026-09-23
A failed test isn't wasted money
Some ad spend never turns into a customer. Part of it bought a clear answer. The rest kept going after the answer was already in, and only that part is waste.
2026-09-22
Google and Meta will run your ads for free. What that solves
The platforms now include campaign automation at no extra charge. It removes a real barrier. Four things it was never designed to do remain open.
2026-09-22
Every number in our reports reconciles with the platform backend
Handing advertising to anyone raises the same question a month later: how do you know the work is being done? Our answer is four layers you can check yourself.
2026-08-26
We did the advertising maths for 40 New Zealand industries
Most businesses quit ads around day 60 — not because ads failed, but because nobody did the maths first. Real data for 40 NZ industries, in a free planner.
2026-08-22
Why professional ad management has never reached small businesses
Minimum spends and jargon-heavy reports follow from the cost structure of labor-based service. AI changes that cost structure.
2026-08-22
Why we will never take a percentage of your ad spend
The industry convention is a service fee of 10-20% of ad spend. It made sense in its era. We charge a flat fee — because the premise changed.
2026-08-09
What is actually inside a Growth Blueprint
Six parts, from website analysis to an executable experiment plan — a section-by-section breakdown of the free Mmedia Growth Blueprint.