01 / 03 · Google Ads market data · By country
Google Ads cost by country
Median Google Ads suggested bid per click across 41 service industries in the United States and New Zealand, sampled 24 October 2026 with the same method in each country. Each country page has the full table by industry and explains how the numbers were collected.
Suggested bids are a market reference, not prices paid in auctions. All figures in US dollars.
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Cost per click by country, 2026
The median is the midpoint of all industry medians in that country. The middle half leaves out the cheapest and most expensive quarter of industries.
| Country | Industries | Median | Middle half | Sampled |
|---|---|---|---|---|
| United States | 41 | US$11.84 | US$6.89 – US$17.51 | 24 October 2026 |
| New Zealand | 41 | US$4.07 | US$2.76 – US$6.22 | 24 October 2026 |
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