Sample data · Acme Plumbing, Auckland (fictional)
AI summary of the week
“Specific-fault searches kept winning: hot water cylinder and blocked drain groups produced 9 of this week's 12 enquiries, at $48 each. The general “emergency plumber” group got more expensive again — at $14.20 a click it was stopped before it could eat more budget. One experiment failed: the after-hours callout angle drew clicks but no calls, so it has been stopped and documented. 11 new search phrases were found; 3 are worth testing next week.”
Failures are reported with the same prominence as wins — they are knowledge you paid for.
Experiments this week
Keyword group · hot water cylinder
Winner — budget increased
Budget $22 · spent $19 · 34 clicks · 5 enquiries · 2 jobs won
Ad angle · after-hours callout
Stopped at a loss limit — documented
Budget $18 · spent $16 · 12 clicks · 0 enquiries
“No calls came of it, but it ruled out an expensive angle before it could run all month. That lesson was worth the spend.”
