The report your business receives every week
Below is a complete weekly report for a fictional business — sample data, real format. Notice what it does not contain: not a single term that needs a translator.
Sample data · Acme Plumbing, Auckland (fictional)
$660
Spend this week
12
Enquiries
7
Quoted
4
Jobs won
+$1,180
Ad profit
179%
ROI
AI summary of the week
“Specific-fault searches kept winning: hot water cylinder and blocked drain groups produced 9 of this week's 12 enquiries, at $48 each. The general “emergency plumber” group got more expensive again — at $14.20 a click it was stopped before it could eat more budget. One experiment failed: the after-hours callout angle drew clicks but no calls, so it has been stopped and documented. 11 new search phrases were found; 3 are worth testing next week.”
Failures are reported with the same prominence as wins — they are knowledge you paid for.
Experiments this week
Keyword group · hot water cylinder
Winner — budget increased
Budget $22 · spent $19 · 34 clicks · 5 enquiries · 2 jobs won
Ad angle · after-hours callout
Stopped at a loss limit — documented
Budget $18 · spent $16 · 12 clicks · 0 enquiries
“No calls came of it, but it ruled out an expensive angle before it could run all month. That lesson was worth the spend.”
Why this is readable — a side-by-side
The two columns below describe the same week of advertising. The left is what a typical platform report looks like (recreated illustration). The right is ours.
A typical advertising report
- CTR 3.42%
- Quality Score 6/10
- Impression Share 41.7%
- Auction Insights ▸
- Search Lost IS (rank) 22.1%
You need a translator.
The Mmedia report
- Spend $660
- Jobs won 4
- Profit +$1,180
- ROI 179%
- AI recommendation: put more into cylinder work
Readable by anyone who runs a business.
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