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Which search terms are spending without converting?
Export the search terms report from Google Ads (Insights and reports → Search terms → Download → CSV), paste it below, and see every term that took 5 or more clicks without a single conversion. Nothing you paste leaves this page.
| Search term | Clicks | Cost |
|---|
Before adding negatives, remove any term that is genuinely one of your own keywords — the report does not say which are.
Want this done every day, automatically?
This is one of the checks our Optimization agent runs on every account, every day, with a person reviewing anything that spends money. If you already run Google Ads, the free account audit shows what else we would change.