Getting started
Set up your own Meta (Facebook/Instagram) advertising
Your personal account, your page, your business portfolio, your ad account, your card — Mmedia only receives partner access, which you can revoke with one click. This guide covers every step, including the traps. About 30 minutes; if your company already has a page and Business Manager, roughly half of it is already done.
Why you set it up yourself
Everything roots in your personal account
On Meta, the page, the business portfolio and the ad account all hang off a personal Facebook account — yours or your staff’s. That account must stay in your hands; nobody should hold it for you.
Your card never touches us
The card binds inside your own ad account. We only ever see whether the account can serve ads — never the card.
Borrowed accounts get banned
Borrowed, bought or proxy-held accounts are where Meta bans hit hardest — and one restricted asset drags down everything linked to it. The only clean path: your accounts, your assets, partner access for us to do the work.
The five steps
- 1
Harden your personal account (10 min — don’t skip)
Turn on two-factor authentication using Google Authenticator — in our own testing, Meta does not accept codes from Apple’s password app. Write the recovery codes down offline. Confirm the email and phone on the account are yours and current. And if this account was ever added to someone else’s business portfolio — a former employer, an old agency — leave it before going further: an old portfolio with problems can drag down everything you build next.
- 2
Company page (5 min — skip if you have one)
Create your company page with the personal account: real company name, logo, a short intro and your website link. Post two or three normal business updates before any advertising — a brand-new empty page that starts advertising immediately is a known trigger for Meta’s risk systems.
- 3
Business portfolio (5 min — skip if you have one)
At business.facebook.com create a business portfolio with your company’s legal name and a company email (a verification email arrives — confirm it). Then bring your page into the portfolio: Add assets → Pages → since you are the admin, it takes effect immediately.
- 4
Ad account and company card (10 min)
Portfolio settings → Ad accounts → Create a new ad account (not “request access to an existing one”). Two settings are locked at creation and can never be changed: time zone (your company’s location) and currency (your local currency) — get them right the first time. Bind a company credit card, not a personal one. New accounts start with a daily spending ramp-up limit; small budgets in the first week or two are Meta’s design for every new account, not a fault.
- 5
Authorize Mmedia (2 min)
Portfolio settings → Partners → Add → “Share assets with a partner”. Enter Mmedia’s Business ID: 1023858430473771. Assign two assets: your ad account with “Manage ad account” (so we can run campaigns), and your page with “Create ads” (ads run in your page’s name). From then on we operate for you — but the owner is always you, and the Remove button in your partner list is always yours.
Quick answers
Do I ever give Mmedia my card details?
Never. You bind the card yourself; ad spend goes from your card to Meta. Mmedia only charges its own service fee, separately.
Do I need business verification?
Usually not for regular advertising. Meta only requires it in special cases (restricted ad categories, certain API permissions). If it ever comes up, we walk it with you.
Do I need an Instagram account?
Optional. Ads can run on Instagram placements in your page’s name without one. If you have an official IG account, connecting it in the portfolio is a plus.
Can Mmedia see or operate my personal account?
No. Partner access reaches only the specific assets you assign inside the portfolio. Your personal account, friends and feed have nothing to do with us.
What if the account gets restricted?
Most common during the new-account ramp-up. Appeals run through Meta’s own process, inside your own account — which is exactly why the assets must be in your name: you are the appealing party, and no third party touches your documents.
What if I get stuck on any screen?
Send a screenshot to contact@mmedia.biz — we set up our own Meta assets through this exact flow and will point you to the exact button.